Titles should be industry-specific and familiar to job seekers since they will use keyword search for positions according to standard job titles. The Job Title field is not the field to market the job posting (like with a classified ad). The Job Title field should be used primarily to have the job posting found by job seekers. Adding appropriate keywords, in the appropriate place, is far more important than catchy job titles that never get seen. However, it is acceptable to add relevant, occupational-defining adjectives to the basic Job Title (such as On-site Architectural Project Manager, Conceptual Chief Estimator, Hospital Flooring Project Engineer, and Veteran Concrete Superintendent). Job Descriptions Job descriptions typically focus on job responsibilities, duties, scope, achievements and goals to be accomplished. The clearer the description, the more likely qualified job seekers will apply. Job descriptions should focus on the job seeker's needs and not just the position. Jo
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